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Businesses that Care Podcast (formerly Mere Mortals Unite)

Mere Mortals Unite (MMU) and Businesses that Care (BTC) are two distinct series in this podcast. BTC is focused on building a business culture that allows your business to recruit and retain good talent. Our guests share ideas that work, to create a culture of engagement. On previous episodes of MMU we share superpowers that everyone has although they may not have discovered them yet, or forgotten them or given them away. Take them back, increase their use in your life. provides skills and techniques so you can discover your superpowers. The result is an increase in success and joy in your life and the lives of those that surround you. Let’s change the world one person at a time, starting with you!
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Jun 17, 2016

Leadership, Speaking, Influence, Storytelling, Engagement

 

Episode 15: The Fred Factor & Beyond

URL: http://www.julieannsullivan.com/fred-factor-beyond-mark-sanborn

 

Summary

 

On this episode of Mere Mortals Unite, we interview Mark Sanborn, a successful and respected leadership speaker and best-selling author. He shares critically important tips about the power of storytelling, a craft that’s useful both in professional speaking and in any situation where you want to have influence. You’ll come away from this episode with a new passion for storytelling and making a difference in other people’s lives.

You’ll discover:

 

  • How Mark describes his superpower.
  • The benefits of being a good storyteller.
  • What you can learn from Fred, Mark’s postal carrier who was the centerpiece of his bestseller The Fred Factor.
  • Why you must be interactive and engaging as a speaker and a leader.
  • How Mark incorporates storytelling into his everyday life.
  • How you can benefit from Mark’s formula: “Capture + Review = Retention.”

 

Interview Links & Other Resources

 

FredFactor.com

MarkSanborn.com

Follow Mark Sanborn on Twitter

Connect with Mark Sanborn on LinkedIn

Connect with Mark Sanborn on Facebook

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