Although I would have had Scott McKain as a guest, just for his voice, he is a consummate speaker, thinker and author. Scott is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace.
Scott talks about his four cornerstones of distinction:
Scott also shares his expertise on how to respect and support a company’s customer. Don’t forget your best customers are your workforce.
Scott McKain’s vast experience is a gift to you when you listen to this episode.
Scott’s recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. The first edition of his book, “Create Distinction: What to Do When ‘Great’ Isn’t Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) as one of the “ten best business books of the year.”
For more information about Scott:
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